{"id":21170,"date":"2025-10-06T19:40:50","date_gmt":"2025-10-06T19:40:50","guid":{"rendered":"https:\/\/pattisonid.com\/?p=21170"},"modified":"2026-04-21T11:09:42","modified_gmt":"2026-04-21T11:09:42","slug":"pourquoi-la-collaboration-est-la-veritable-innovation-dans-le-secteur-de-lenseigne","status":"publish","type":"post","link":"https:\/\/pattisonid.com\/fr\/pourquoi-la-collaboration-est-la-veritable-innovation-dans-le-secteur-de-lenseigne\/","title":{"rendered":"Pourquoi la collaboration est la v\u00e9ritable innovation dans le secteur de l’enseigne"},"content":{"rendered":"


\nUn message de notre pr\u00e9sident, Marco Calabretta-Duval<\/strong><\/p>\n

 <\/p>\n

La semaine derni\u00e8re, j’ai eu le privil\u00e8ge d’assister \u00e0 la conf\u00e9rence de la Sign Association of Canada (SAC) \u00e0 Niagara Falls, et j’en suis reparti avec un regain d’\u00e9nergie quant \u00e0 l’avenir de notre secteur.<\/p>\n

Il est facile de consid\u00e9rer une enseigne comme une activit\u00e9 reposant sur des structures : m\u00e9tal, impression, \u00e9clairage. Mais en parcourant la SAC, je me suis rappel\u00e9 que notre v\u00e9ritable fondement est la connexion.<\/p>\n

J’ai eu l’honneur de participer \u00e0 une table ronde sur l’IA, un sujet qui suscite \u00e0 la fois l’enthousiasme et la curiosit\u00e9 dans l’ensemble du secteur. Ce qui m’a le plus frapp\u00e9, ce n’est pas seulement la technologie elle-m\u00eame, mais le fait que nos conversations aient \u00e9t\u00e9 ax\u00e9es sur la collaboration, l’\u00e9thique et la cr\u00e9ativit\u00e9. Nous n’apprenons pas seulement \u00e0 utiliser l’IA, nous apprenons \u00e0 la fa\u00e7onner ensemble.<\/p>\n

La session \u00ab Women Breaking Barriers \u00bb (Les femmes qui brisent les barri\u00e8res) a \u00e9t\u00e9 un autre moment marquant. Elle a soulign\u00e9 l’importance de l’inclusion et du mentorat, nous rappelant que le progr\u00e8s ne repose pas uniquement sur l’innovation, mais aussi sur les personnes que nous emmenons avec nous dans cette aventure.<\/p>\n

Pour moi, les \u00e9v\u00e9nements comme le SAC ne se r\u00e9sument pas \u00e0 du r\u00e9seautage. Ils permettent de renforcer les partenariats, d’apprendre de ses pairs et de construire une vision collective pour l’avenir de l’enseigne et des m\u00e9dias hors domicile. \u00c0 mesure que la technologie continue d’\u00e9voluer, ce sont nos connaissances, notre respect et notre ouverture d’esprit communs qui d\u00e9finiront le prochain chapitre de ce secteur.<\/p>\n

Chez Pattison ID, nous pensons que notre r\u00f4le va au-del\u00e0 de ce qui appara\u00eet \u00e0 la surface de l’enseigne. Il s’agit de soutenir les personnes, les id\u00e9es et les normes qui font prosp\u00e9rer ce secteur, et de participer aux discussions qui le font avancer.<\/p>\n

Ma plus grande le\u00e7on tir\u00e9e du SAC ?
\nNe jamais oublier d’o\u00f9 l’on vient. \u00catre pr\u00e9sent. Participer. Se soutenir mutuellement. Car ce n’est qu’ensemble que nous pouvons am\u00e9liorer ce secteur, le rendre plus intelligent, plus fort et plus connect\u00e9 que jamais.<\/p>\n

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Un message de notre pr\u00e9sident, Marco Calabretta-Duval   La semaine derni\u00e8re, j’ai eu le privil\u00e8ge d’assister \u00e0 la conf\u00e9rence de la Sign Association of Canada (SAC) \u00e0 Niagara Falls, et j’en suis reparti avec un regain d’\u00e9nergie quant \u00e0 l’avenir de notre secteur. Il est facile de consid\u00e9rer une enseigne comme une activit\u00e9 reposant sur […]<\/p>\n","protected":false},"author":3,"featured_media":21178,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-21170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direction"],"acf":[],"yoast_head":"\nPourquoi la collaboration est la v\u00e9ritable innovation dans le secteur de l'enseigne - Pattison ID<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pattisonid.com\/fr\/pourquoi-la-collaboration-est-la-veritable-innovation-dans-le-secteur-de-lenseigne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi la collaboration est la v\u00e9ritable innovation dans le secteur de l'enseigne - Pattison ID\" \/>\n<meta property=\"og:description\" content=\"Un message de notre pr\u00e9sident, Marco Calabretta-Duval   La semaine derni\u00e8re, j’ai eu le privil\u00e8ge d’assister \u00e0 la conf\u00e9rence de la Sign Association of Canada (SAC) \u00e0 Niagara Falls, et j’en suis reparti avec un regain d’\u00e9nergie quant \u00e0 l’avenir de notre secteur. 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